Experimentation Foundations: A Practical Guide to Getting Started
Kickstart Your Experimentation Journey in Just 4 Weeks
Learn how to confidently design, run, and scale A/B tests to make smarter business decisions and drive meaningful impact.
Secure Your Spot
Join the waitlist for the upcoming Experimentation Foundations Course!
- Fundamentals of experimentation culture
- Learn how to set up structured experiments.
- Avoid common mistakes that hold teams back.
- Turn testing into a business advantage.
🚀 Start experimenting with confidence.
+50 STARTUPS AND SCALE-UPS SERVED
"The Adasight team is about as experienced as they come when dealing with all things Amplitude. From project kickoff to conclusion, their entire team, both technical and operations, were ultra responsive, professional, and eager to help us tackle any data tracking challenges we faced"
-Â Edward S., Chief of Staff, BetDEX
"A wealth of knowledge that help us reframe how to think about our data in Amplitude."
-Â Adam Chuntz,Co-founder, Blanka
"Gregor was great to work with! It was our first time setting up Amplitude and he was very helpful and communicative to make sure the initial setup with the dev team went smoothly.”
-Â Saira Ashraf, Head of Growth, TradeZella
Who is this course for?
This course is designed for teams new to experimentation who want to build a structured testing culture and avoid the pitfalls of low-maturity experimentation programs.
Ideal for:
- Product & Growth Teams – Improve conversion rates & customer engagement.
- Marketing Teams – Test & optimize campaign performance.
- Executives & Decision-Makers – Build a culture of experimentation for long-term impact.
What's Included?
 Four live sessions covering strategy, execution, and scaling (recordings if you miss a session).
 Workbooks & Templates to apply what you've learned
 Experimentation templates & roadmaps to guide your first tests.
 Q&A with industry experts & a community Slack channel.
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COURSE BREAKDOWN
Week 1 – Building an Experimentation Culture
- Understand how experimentation culture drives sustainable growth.
- How to establish experimentation goals, structured processes, and collaborative workflows.
- Overcome organizational resistance by embracing a mindset of continuous learning.
- Benchmark your company’s maturity level in A/B testing.
Week 2 – Building Hypothesis and Experimentation Roadmaps
- Understand necessary prerequisites before formulating hypotheses, including KPI data analysis, product assessments, and UX/UI audits.
- Learn to create clear hypotheses for experimentation.
- Develop an effective roadmap for prioritizing and managing experimentation across teams.
Week 3 – Running Your First Experiment
- Understand the entire experiment lifecycle from creating a hypothesis to analyzing results.
- Interpret experiment outcomes to make informed decisions on next steps.
- Effectively manage successful and unsuccessful experiments, learning from both scenarios.
- Identify and prevent common mistakes in experimentation.
Week 4 – Scaling Experimentation for Impact
- Embedding testing across product, marketing & sales.
- Tracking experimentation ROI & business impact.
- Moving towards a mature, structured testing process.
Meet Your Instructor
Oleg Musteata
Product & Experimentation
With 10+ years in product management, growth & experimentation, Oleg has helped startups and enterprises build high-impact testing programs. Learn directly from his experience working with data-driven teams.
Don't Take Our Word
Scott Ashcraft
CEO at HealthPlans of North Carolina
"We knew A/B testing was critical to keep our competitive edge, but we just didn't know where to start. The clean, methodical approach of Adasight in running analytics and experimentation seamlessly together is remarkable. They make it look easy"
Phil Motto
Head of Growth at Notarize
"Adasight has been an incredible partner for Notarize! They helped us clean up our data, build a growth model that clarified our goals, and navigate LaunchDarkly for seamless experimentation. Their guidance made tracking progress and making smarter decisions so much easier. Thanks to their support, we’ve seen amazing results and are set up for even bigger growth ahead!"
Pricing & Enrollment
🚀 Limited Seats Available – Apply Now!
Sign up today and start driving growth through experimentation!
👉 Reserve Your Spot Now
Refund Guarantee
Our Risk-Free Guarantee
We stand by the value of our offering, and aim for full client satisfaction. But we understand our offering is not for everybody. This is why we offer a full refund, if you are not happy after the kickoff session. No questions asked.
Frequently Asked Questions
Do I need prior experience with A/B testing?
What if I can’t attend live sessions?
Can I ask questions during the course?
Is there a certificate for this course?
Who participates in the Live Sessions?
Still have questions?
We're here to help! Don't hesitate to book a call with us. We're committed to ensuring you have all the information you need to make the best decision for your learning journey. Click here to schedule your call today. We look forward to speaking with you!
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