Resources, guides, templates, and more to help you grow
Resources for Product Analytics, Marketing and Growth
Actionable templates, insightful guides, and custom GPTs tailored to help Startups and ScaleUps elevate their product analytics, marketing, and growth operations.
Experimentation with Amplitude - Playbook
The Experimentation in Amplitude Playbook is your go-to guide for running A/B tests with Amplitude. Learn how to plan, launch, and analyze experiments to improve user experience, boost retention, and drive data-informed product decisions.
Experiment Design Template
Are your A/B test results unreliable, inconclusive, or full of unwanted surprises? A strong experiment design ensures that you get clear, actionable insights rather than wasted effort.
With our Experiment Design Template, you can structure your tests properly from the start—leading to trustworthy results and smarter decisions.
Growthbook Starter Guide - Playbook
Are you looking to optimize experiments, improve feature rollouts, and integrate GrowthBook seamlessly into your workflow?
This playbook walks you through everything—from setup to advanced experimentation techniques—to help you maximize insights and drive data-informed decisions.
Event Tracking - Playbook
The Event Tracking Playbook is a practical guide to setting up clean, consistent, and scalable tracking in Amplitude. Learn how to define events, properties, and user flows to unlock meaningful insights and power smarter product decisions.
Amplitude Audit Scoring
A great analytics setup fuels growth, while a messy one creates confusion. The Amplitude Audit helps you assess whether your tracking is accurate, your data is reliable, and your insights are actionable so you can make smarter, faster decisions.
Growth Analytics Maturity Audit
In just 7 minutes, this audit helps you assess whether your analytics setup is driving smart decisions or creating confusion. You'll check if your tracking and reporting follow best practices, benchmark your team’s data literacy and usage, and get a personalized report with clear, actionable recommendations to improve your setup and unlock faster growth.
UTMÂ Generation Sheet
The ultimate sheet to standardizing UTM parameters, ensuring consistent and accurate tracking of campaign performance across all platforms.
Amplitude Audit Checklist
Ensure your Amplitude setup is fully optimized using a proven checklist, trusted by over 50 startups to enhance their event tracking.
Google Analytics Audit
Want to understand how users interact with your product and make better business decisions? This is the perfect guide to help you set up.
Growth Model Template: Subscription
Growth Model sheet to map key metrics (e.g., acquisition, retention, churn) to forecast growth, identify levers, and track performance.
Growth Model Template: B2B
Track acquisition, onboarding, retention, and churn across business clients. Simulate how each stage impacts long-term revenue growth.
Growth Model Template: Regular E-Commerce
Analyze how your paid marketing efforts convert into paying users. Ideal for growth teams looking to optimize spend and scale efficiently.