Amplitude Audit Scoring

Is Your Amplitude Setup Helping or Holding You Back?

Get a Data-Driven Advantage in Just 7 Minutes

A great analytics setup fuels growth, while a messy one creates confusion. The Amplitude Audit helps you assess whether your tracking is accurate, your data is reliable, and your insights are actionable so you can make smarter, faster decisions

Fill in the audit for free (takes about 7 minutes on average) and:

Find out if your Amplitude setup follows best practices for tracking and reporting
See how your team’s data literacy and analytics usage compare to industry benchmarks
Receive a report with, recommendations based on your audit results to optimize your setup

Why This Matters

Without a structured Amplitude setup, you risk making decisions based on incomplete or misleading data. Running this audit helps you:

Ensure data reliability — eliminate tracking gaps and inconsistencies
Improve team efficiency — empower your team to use Amplitude effectively
Optimize for growth — align your analytics with your business strategy

Amplitude Audit Results – Understanding Your Analytics Maturity

Based on your responses, we’ve assessed your Amplitude setup and placed you into one of five maturity levels. This framework helps you understand where you stand and what steps you can take to improve your analytics practices.

Level 1: Beginner (0-20%)

Your analytics foundation needs work.

Businesses at this stage often have an Amplitude implementation, but it’s incomplete or inconsistently used. Common challenges include:

Missing or unstructured event tracking
Lack of clear KPIs and reporting frameworks
Data inconsistencies leading to unreliable insights
Low team adoption of analytics tools

🔹 Next Steps: Focus on building a strong tracking foundation, ensuring key events are structured correctly, and improving data governance.

Level 2: Aspiring (21-40%)

Your analytics setup is evolving, but internal hurdles remain.

At this level, businesses have started implementing some important tracking and reporting elements, but gaps still limit decision-making. Challenges may include:

Partial event tracking with some inconsistencies
Limited use of Amplitude’s advanced features
Dashboards exist but lack clear actionability
Teams rely on analytics but struggle with adoption

🔹 Next Steps: Improve data clarity, optimize dashboard usability, and work on increasing team-wide confidence in using Amplitude.

Level 3: Progressive (41-60%)

Your analytics is functional but could be more actionable.

Businesses in this stage recognize the value of structured analytics and have built a functional setup, but opportunities remain for optimization. Indicators include:

A structured event taxonomy but some tracking inefficiencies
Dashboards in place, but some reports aren’t regularly used
Teams using analytics but not consistently applying insights
Basic segmentation and cohort analysis in use

🔹 Next Steps: Refine your tracking plan, improve dashboard usability, and enhance team enablement for deeper analysis.

Level 4: Strategic (61-80%)

Your analytics is driving insights and influencing decisions.

Businesses at this level have a mature Amplitude setup, leveraging analytics to drive experiments, growth strategies, and product decisions. Common traits include:

A well-structured tracking plan with consistent data quality
Clear KPI dashboards used across teams
Strong team adoption, with multiple stakeholders using Amplitude
Effective user segmentation and behavioral analysis

🔹 Next Steps: Focus on scaling analytics impact, refining experimentation frameworks, and integrating Amplitude with other data sources for deeper insights.

Level 5: Transformative (81-100%)

Your analytics setup is a competitive advantage.

Businesses at this level outperform their competition with a fully optimized analytics setup that feeds directly into strategy and decision-making. Key indicators include:

A gold-standard tracking setup with near-flawless data governance
Advanced funnel, retention, and cohort analyses driving decisions
Widespread team adoption, with analytics at the core of decision-making
Integration of Amplitude with other key data tools for a unified view

🔹 Next Steps: Push the boundaries of predictive analytics, automation, and AI-driven insights to maximize impact.

🚀 Want to Take Your Analytics to the Next Level?

No matter your score, there’s always room for improvement. We offer guided workshops, data strategy consulting, and hands-on optimization to help you move up the maturity scale.

Book a Free Consultation →